As tech gets cheaper, so does advertising. Kiosks which were once cork boards with printshopped flyers and rain-weathered business cards are now large LED plasma screens with flashing lights in up-and-coming neighborhood city centers.
This advertising is called digital out-of-home or DOOH. According to Denver Area Rich Media Technologies, Denver International Airport (DIA) is the primary economic engine for Colorado, generating more than $26 billion for the region annually. One of the reasons for this, they state, is because individuals with a household income of $150K+, have increased frequent flyers 120% and business frequent flyers 175%. That's a lot of eyeballs on screens-outside-the- home.
Mobalysis is a computer vision company able to transmit live shots triggered by snowfall from area ski resorts via RSS feed to tourists before they even set foot outside Denver International Airport.
These numbers aren't expected to decline anytime soon, in fact, numbers only point to an increase. Colorado's population jumped by 101,000 in 2015 alone! It ranked seventh among all states for the total number of people added, sandwiched between North Carolina and Arizona (Source: Denver Post, Dec 22, 2015).
“Colorado’s population jumped by 101,000 in 2015 alone!”
This helps account for the red-hot housing market in Denver. Citing proximity to ski resorts, outdoor recreational activities, relaxed marijuana legislation, comparatively mild winters, and a thriving microbrewery scene, Denver residents aren't surprised with the influx.
Combine these attractions with the Vail Resorts / Whistler Blackcomb merger and you have the makings of one of the highest potential advertising markets for skiers of any one area in North America. This massive purchase means the Colorado-based resort giant now owns half of the 10 busiest ski areas on the continent, including the top three: Whistler Blackcomb, Vail, and Breckenridge. (Source: Mark Johanson of Men's Journal)
Two of these three utilize DIA and Denver as the gateway. There are 19 other member ski resorts in Colorado. According to not-for-profit CSCUSA, Colorado accounts for more than 20 percent of ski and snowboard visits in the US, which means more than one out of every five winter travelers selects Colorado as their winter ski/ride destination. These skiers and riders spend approximately $2.6 to $3 billion annually in Colorado.
At least one company thinks it can take advantage of all these extreme conditions. Mobalysis, a research company outside Boulder, has developed a system that is able to transmit live webcam feeds from ski resorts alerting de-planing DIA passengers or Denverites out on the town what conditions are like a few hours west in the mountains.
Digital Out-of-Home kiosks in downtown Denver will see an increase in views with Denver's population growing so rapidly. Ski resorts are looking for every advantage to get guests on their mountain.
Mobalysis is an image recognition technology company. For investor inquiries visit our Contact Page.