SKIERS / SNOWBOARDERS: Tap your favorite resort below for animated powder alerts FREE for rest of 2018/19 season!
*Due to server availability, we're limiting the amount of people signing up to each resort. Watch for a Kickstarter campaign in the near future.
All you do is put a link on your homepage - we handle the rest!
Artificial Intelligence to Notify Skiers / Snowboarders Real-time When Snow Falls
What is SnowCAP™?
SnowCAP™ stands for Snow Cam Alert Platform. Using existing snow stake webcams used by many ski resorts, our SnowCAP™ system knows when new snow falls using the same type of technology airports use in facial recognition software. SnowCAP™ then automatically pushes out text or social notifications to skiers / snowboarders real-time!
Who would want to use SnowCAP™?
The obvious answer would be any and all ski / snowboard resorts, especially those closest to a major city center with lots of potential local guests (though surprisingly, SnowCAP™'s users are comprised of 30% destination visitors*) and resorts that already employ a snow stake cam.
The second obvious answer would be advertisers. Any outdoor retailer, consumables company, or ski / snowboard gear manufacturer looking to reach our highly-engaged user base could benefit greatly from creating brand recognition associated with snowfall at our users' favorite resorts. Our data shows that our animated alerts cause nearly 80% of our users to feel "excited" to ski / snowboard.* Imagine being able to entangle your brand with that excitement for as little as one dollar per user. With more people consuming media a la carte or with their DVR, not many campaigns have our level of immersive return. Take into account that consumers who are outdoor enthusiasts often aren't home to consume media conventionally and that gives our platform inherent value difficult to replicate.
The third person who would benefit from SnowCAP™ would be any developer or app that would benefit from using our imaging technology API as well as aggregated snow accumulation data.
When our platform is pointed at a snow stake webcam, it can be used to notify potential skiers / snowboarders via:
How it works: Below is some footage of ski resorts' snow stake cams getting new snow. Tweaking our platform, you can see what the AI "sees" and how it knows when new snow is falling. These were some earlier iterations of the technology so the current SnowCAP™is much improved upon these first passes.
*Results based on 2016-17 end-of-season user surveys